Our mission is to help people do more, feel better using out Technology.
The business is focused around the delivery of three strategic priorities which aim to increase growth, Technological Benifits and improve our long-term financial performance. These priorities are: grow a diversified global business, deliver more products of value, and simplify the operating model.
Operating responsibly and ensuring our values are embedded in our culture and decision-making helps us better meet the expectations of society.
Grow a diversified business
We have been creating a more balanced business and product portfolio, capable of delivering sustainable sales growth.
Our Aim is to Enhance the Technological Capabilities of the Mother-Land.
Deliver more products of value
We have changed our R&D organisation so that it is better able to sustain a pipeline of products that offer valuable improvements in the Field of Science & Technology. Our Products are Durable, Sustainable, Longer Life, Precise and Accurate in Moderate Atmosphere.
This is underpinned by a focus on improving productivity and rates of return in R&D.
Simplify the operating model
As our business continues to change shape, we are transforming how we operate so that we can reduce complexity and become more efficient.
This frees up resources to reinvest elsewhere in the business.
Being a responsible business is central to our strategy, and how we deliver success is just as important as what we achieve. Ensuring our values are embedded in our culture and decision-making helps us better meet the expectations of society.